I’m a design engineer helping early stage founders launch their ideas faster.
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I’m a design engineer helping early stage founders launch their ideas faster.
Scroll for more ↓
I’m a product designer, web developer, and entrepreneur now based in Salt Lake City and originally Chicagoland. I build at the intersection of design, technology, and business. I love turning ideas into real, usable experiences, especially when it’s about making life smoother for families and founders.
I read a lot. Fantasy football every year. Trying to get a 1984 Kawasaki KLR650 running again. My wife Megan is an insanely talented creative and interior designer. We are homeschooling three very active little women. Well, she is.
My passion is taking ideas from zero to one. That could mean designing and building a product, prototyping a new venture, or shaping a messy idea into something usable. I’m happiest when I’m experimenting — whether it’s UX/UI design, agentic software, or making a system more human.
You can check out my work here or on Dribbble. Email is probably the worst way to reach me so to get in touch, just book some time: cal.com/mattborn
I’ve been working on the web as long as working on the web has been a thing.
Right now I’m spending most of my time on Mask and Mitt.
Four exits as a founding member and/or lead product designer of B2B SaaS company including a multi-billion-dollar IPO and $500M+ in acquisitions. Finance, Healthcare, Manufacturing, and Marketing
I’ve led 600+ design workshops with companies of all sizes including many Fortune 500 companies often with direct executive engagement. Allstate, Amazon, Apple, Boeing, DoorDash, Facebook, GE, Google, Home Depot, IBM, Louis Vuitton, Marsh & McLennan, Motorola, Nike, and UnitedHealth.
Since 2021, I have helped 9 startups reach their fundraising goal within months. In the past 2 years, I helped 7 solopreneurs leave full-time roles and reach sustainable, six-figure ARR within weeks. Every month, I help at least one solopreneur or small startup launch their website within days.
Good design is as little design as possible. — Dieter Rams
Use the best tool for the job. Avoid typical consulting-isms: statements of work inherently undermine users and their needs while over-indexing on feasibility of known work.
Learn together (twice) weekly. Avoid broad assumptions around what has yet to be observed and learned.
Describing something means you aren’t working on it. Tom Chi encourages we consider the absurdity of debating the nature of the uninvented invention.
Deliver something testable and relevant every day that proves who you are solving for and which of their problems might be addressable.
Be SMART: specific, measurable, achievable, relevant, and time-bound. Not DUMB: doesnt utilize meaningful benchmarks.
NIHITO: Nothing interesting happens in the office. Like surgeons do surgery, office workers do office work. Losing 50–70% of our work time to admin proves teams lack the self-awarness to engage with external human-centered work. How many weeks or months has it been since you tested a new experience with a qualified tester? Those who remind themselves of this critical resource offer a great advantage to their teams. No need to starve.
My biggest dream in life is to get off computers altogether.
I still want to leverage compute, but only through natural interfaces: being fully present and self expressed in conversation while compute and AI run quietly in the background via wearables or intermittent physical interfaces. We all need freedom from the endless clicking and tapping.
Can we leverage technology while wandering back into the behavior patterns we had before personal computers?
Only one way to fool around and find out.
It’s over!
Go home!
Go!